Itay Ohaly: Group ProjectPosted: April 27, 2013
From Itay Ohaly: The Group Project is a non-linear design method – a disconnected collaboration between individual designers. A ‘group project’ starts with a selection of objects that are to be designed. Each one of these objects is divided and broken into smaller parts. All parts are designed according to a specific theme; however, each part is designed by a different designer without communicating with the other designers. When the parts’ design phase is finished, the group meets to perform minor necessary adjustments. Afterwards, all parts are produced and assembled. This kind of method composes a group exhibition within a single object. Each designer’s different approach and style are expressed together in one object, establishing a dialogue between the object’s different parts.
Nati Moskovich – lamp base
Naama Bergman – lampshade
Itay Ohaly – lamp leg