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The Viral Factory: 100 Years / Style / East London

What better way to enjoy Sunday breakfast then by watching this smart video montage, rolling through the past 100 years via fashion and dance? 100 Years / Style / East London was directed by Jake Lunt for The Viral Factory to “announce the grand opening of Westfield Stratford City, which will soon be the largest urban shopping centre in Europe”. 100 years in 100 seconds, this video claims to be “East London fashion” but interesting to note is that these looks were much more broadly popular, a testament to the nature of how trends breed.

The Viral Factory: website

Seen on: NPR Blog

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One Comment on “The Viral Factory: 100 Years / Style / East London”

  1. Kathy says:

    What a trip! I want to watch it again and again!


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