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Albert Schrurs of Allegory for Bernardaud: France

Albert Schrurs of Allegory for Bernardaud: France

Albert Schrurs of Allegory for Bernardaud: France

Albert Schrurs of Allegory for Bernardaud: France

From Schrurs:  In 1900, for the Paris “Exposition Universelle”, Michelin, the giant french tire manufacture, decided to give free “RED GUIDES” to their customers.  These guides would actually recommend “good restaurants and hotels” around the country, but it would also be an invitation to drive to these culinary destinations and so to use their tires.  From then on, the Michelin Red Guide is considered as one of the most respected reference for gastronomy critique and the best Chefs fight for its stars (ranking system).  My project is a tribute to both the amazing road network and gastronomy. By juxtaposing the 30 different plates (5 differents sizes), we discover a giant map of the french roads and best restaurants.  The back of the plate allows to identify the position of the plate on the map and on the front side, a cardinal arrow indicates the orientation of the plate by indicating North.

Allegory: website

Seen on: Dezeen

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